Oris is delighted to announce the revival of the Artelier line of urban dress watches. The new, fully redesigned collection includes this Artelier Date 38.00 mm version. It bares all the hallmarks of the new line: a taut, modern case; a simple, uncluttered dial design; and the option of a utilitarian new bracelet design. This contemporary, intentional expression of a classic and much -loved Oris design is a statement, designed for and by the next generation of Swiss Made mechanical watch lovers. The lead designer on the project was 24 year old Lena Huwiler. Her vision was to imagine a striking but universal watch design that would be enjoyed by her generation, by anyone passionate about industrial design, ergonomics, aesthetics and the eternal value of high-quality Swiss Made mechanical watches. That vision is clearly visible across the collection, never more so than in this entry -level model, a protean piece that delivers the blend of style and versatility today’s buyers are looking for. Oris only makes mechanical watches, and so this is powered by an automatic with Oris’s signature Red Rotor clearly visible through the watch’s transparent case back.