MIDO, founded in 1918 by Georges Schaeren in Switzerland, unites historic watchmaking expertise with modern innovation. Named after the Spanish “Yo mido” (“I measure”), the brand is rooted in precision. Its timepieces combine timeless design with high-performance automatic movements — including COSC-certified chronometers, long power reserves, and strong magnetic resistance. Based in Le Locle and part of the Swatch Group, MIDO is sold in over 70 countries worldwide.